#NEF Business and Media: How to Build an Effective Interaction in Times of War
Friday evening, we are back at our usual place, again with an interesting topic and an awesome speaker. This time we attended a lecture by Rosana Tuzhanska, director of the Teple Misto, founder of Varosh publication, on the topic: "Business and media: how to build an effective interaction in times of war ". There were talks about the advantages of business cooperation with publications, and about how to better build cooperation in practice.
We are sharing with the main tips: What does cooperation with media give to business? Expanding the audience – together with the post in the publication, you receive not only the advertisement, but a loyal interested audience with which the communication has already been worked out, and which can become yours, a new business presentation – journalist's text, its size, and presentation give more opportunities for more detailed and professional disclosure of your product.
How to properly build cooperation? First of all, it is important to understand how exactly the chosen media works, whether you have similar values, and whether its style is good for you and the targeted audience. The cooperation has to be systematic and high quality: agree and talk through all the nuances and preferences at the very beginning, build partnerships, be realistic and proactive.
Practical steps for building cooperation: formulate a list of media interesting for your business, information about the audience, get to know the editors personally, tell about yourself and the company you are working for, discuss the points of contact, common language, suggest to write interesting material for the publication. Do not be afraid to advertise yourself, do not reject small local publications, but carefully choose the publisher for cooperation: work only with conceptually suitable media, and monitor their reputation.
We are thankful to the speaker and to all attendees, we hope that the lecture was useful and for someone has become a push for new collaborations and achievements.
The event took place within the framework of the project "New economy of Ivano-Frankivsk (NEF)" it is a project that envisages the process of transformation of the city into a competitive innovative economic center. The project is implemented by a consortium of partners: The executive committee of Ivano-Frankivsk City Council, Promprylad.Renovation innovative center, METALAB urban laboratory, agency of economic development PPV Knowledge Networks and Teple Misto platform.
