#SRER Arena 27 has successfully implemented an advertising campaign thanks to a voucher from the Entrepreneurship Support Competition!

Arena 27, an esports club in the heart of Ivano-Frankivsk, has successfully implemented an advertising campaign thanks to a voucher from the Entrepreneurship Support Competition! The club invested in a comprehensive marketing strategy to attract a new audience and increase brand awareness.

The project created new visual content for social networks, including post design, templates, ideas for publications and targeted advertising.

Collaborations with local esports influencers were organized, a series of dynamic reels were created and published, and interactions with subscribers were conducted to promote the brand in Telegram communities.

The Arena 27 team also held two local tournaments, which allowed them to attract a new audience and put the achievements of the advertising campaign into practice, increasing the club's attractiveness as an esports space.

The implementation of this strategy has led to a significant increase in the number of customers and revenue for the club, strengthening its role in the development of the Ivano-Frankivsk esports scene!

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This Competition was held within the framework of the project “Support for the Rapid Economic Recovery of Ukrainian Municipalities” funded by the German Government. The project is being implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in cooperation with the United Nations Development Program (UNDP) in Ukraine.