#SRER The third meeting with stakeholders/workshop "Coworking space as an environment for the development of creative businesses"

         The third stakeholder meeting/workshop "Coworking space as an environment for the development of creative businesses" was held as part of the project initiative "Creating infrastructure for businesses affected by the war". The aim was to identify business ideas that could work in a coworking space. The needs of the local community, relocated businesses, and market opportunities were taken into account when choosing a specific idea.

         The main objectives of this event were to answer the following questions:

- What is coworking and how does it work?

         The tasks of classical and artistic coworking: 

- what are the possible directions of art coworking;

- problems in art marketing and possible solutions;

- marketing and branding: creating an effective marketing strategy to attract the target audience;

- financial and economic features of the coworking space;

- assessment of competition and partnership: determining the uniqueness and advantages of coworking in the palace. 

         The initiative "Building Infrastructure for Businesses Affected by the War" is implemented within the framework of the project "Support for Rapid Economic Recovery of Ukrainian Municipalities (SRER)", implemented by UNDP with the support of the international cooperation project ReACT4UA ("Application and Implementation of the EU-Ukraine Association Agreement in the Field of Trade"), funded by the German Government and implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

         The project aims to increase the competitiveness and resilience of Ukrainian small and medium-sized enterprises, especially in view of EU accession.