#SRER Second meeting with target groups to discuss the functionality of the future recording studio

          The second meeting with target groups was took place in order to discuss the functionality of the future recording studio to be set up on the territory of the Potocki Palace.

          The speakers also reported on the challenges faced by local and internally displaced sound engineers, and identified the popularity of audiobooks under current conditions.

          The main goals to hold this event were:

-to determine development formula of the music space and the degree of community interest;

-to define the current market of audiobooks in the context of war;

-to identify the problems with the search for professional announcers;

-identify possible risks (competition, technical problems, quality of services, copyright);

-to investigate the level of services of recording studios in the cities and in Ukraine;

-discuss the creation of an effective marketing strategy to attract the target audience.

          The initiative "Building infrastructure for businesses affected by the war" is implemented within the framework of the project "Support for Rapid Economic Recovery of Ukrainian Municipalities (SRER)", implemented by UNDP with the support of the international cooperation project ReACT4UA ("Application and Implementation of the EU-Ukraine Association Agreement in the Field of Trade"), funded by the German Government and implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The project aims to increase the competitiveness and resilience of Ukrainian small and medium-sized enterprises, especially in view of EU accession.