#SRER We invite you to a stakeholder meeting/workshop within the framework of the project "Building infrastructure for businesses affected by the war"

2024.03.12

We invite you to a stakeholder meeting/workshop within the framework of the project "Building infrastructure for businesses affected by the war"

Date and time: March 13, 2024, Wednesday, 2:30 p.m.

Location: Lumiere cinema: conference hall.

The following issues will be discussed during on the third meeting with stakeholde/workshop - "Coworking space as an environment for the development of creative businesses" - as part of the project initiative "Building infrastructure for businesses affected by the war":

- What is coworking and how it works. The objectives of classical and artistic coworking;

- What are the possible directions of art coworking;

- Problems in art marketing and possible solutions;

- Marketing and branding: creating an effective marketing strategy to attract the target audience;

- Financial and economic features of the coworking space;

- Combined with the current social demands of the city's creative environment;

- Assessment of competition and partnership: determining the uniqueness and advantages of coworking in the palace;

The event will be held within the framework of the "Building Infrastructure for Businesses Affected by the War" initiative implemented under the "Support for Rapid Economic Recovery of Ukrainian Municipalities (SRER)" project, implemented by UNDP with the support of the international cooperation project ReACT4UA ("Application and Implementation of the EU-Ukraine Association Agreement in the Field of Trade"), funded by the German Government and implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

The project aims to increase the competitiveness and resilience of Ukrainian small and medium enterprises, especially in view of EU accession.